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Advertising
Complaints over ‘misleading’ Coke adAn advertising campaign for soft-drink giant Coca Cola featuring television and film actress Kerry Armstrong is facing the axe.
The Advertising Standards Bureau is reporting to be considering whether or not the ad should be pulled.
The full-page advertisement featuring Armstrong aims to break the “myths” surrounding Coca Cola:
“When I was asked to speak out in favour […]
Just days after announcing his resignation from hosting ABC’s Enough Rope, Andrew Denton has already moved on to his next venture.
A new six-episode satirical drama based around a fictional advertising agency has been conceived, created and written by ad agency Three Drunk Monkeys and is set to go into production by Denton’s company Zapruder’s Other […]
Seven CEO David Leckie has all but claimed victory for his network in 2009, six weeks before the end of this year’s ratings season, according to the Australian. Without shows featuring Gordon Ramsey, Mr Leckie said Nine would be “f***ed”, describing its success this year ‘a fluke’. He said that Nine will also need to […]
YouTube starts offering full-length CBS showsYouTube has begun to show full-length episodes of shows from US network CBS Corporation’s archives in a bid to boost advertising revenue. Google, the site’s owner, says it is in negotiations with other networks to sign similar deals. Many local and overseas networks already offer short (up to 10-minute) clips of shows, including the BBC, […]
ACMA: Ten’s ARIA awards advertising was subliminalThe Australian Communications and Media Authority (ACMA) has found that Network Ten breached the commercial television industry’s Code of Practice during its coverage of the 2007 ARIA Music Awards last October.
Media Watch revealed last November that the network had inserted advertising for sponsors including Toyota, KFC, Telstra, and Olay (amongst others) which appeared on screen […]
The Australian reports that falling revenue, combined with the US financial meltdown, has led to growing pessimism about the health of the $4 billion television advertising industry. One television executive said that the three major commercial networks would be facing “carnage” as they began negotiating advertising rates for 2009.
“No one’s making budget,” the source […]
Crikey today reports that a new ABC mobile phone service - internally known as the “Hybrid Mobile Project” will feature advertising for non-ABC commercial businesses alongside editorial content. Leaked mock-up pages for the new website include ads for two tourism-related companies.
According to Crikey, the project has backing from the highest levels of the organisation, including […]
Political advocacy group GetUp! says it expects to be reimbursed by the Seven Network, after advertisements it had booked and paid for were not shown during the network’s broadcast of the Beijing Olympics opening ceremony.
The advertisement, which features a direct plea to Prime Minister Kevin Rudd for discussion with China about its presence in Tibet, […]
Ten Network Holdings, the owner of Australia’s third-most popular commercial television station recorded a record surge in its share price following speculation its largest shareholder, CanWest Global Communications, will be acquired.
The Canada-based media company, which also owns television and radio stations in Canada, New Zealand, Turkey and the United Kingdom, recorded its largest increase in […]
A petition signed by more than 7000 people protesting changes to multicultural broadcaster SBS has been sent to Minister for Communications Mr Stephen Conroy.
The lobby group Save Our SBS organised the petition which calls on the broadcaster to reverse its decision to insert commercial breaks within programs, a change made by network chief Shaun Brown […]